Brickell Nights

The Dual Opportunity

First Miami Presbyterian possesses two distinct assets: a prime real estate location in a high-density district, and a mission to serve the city. Currently, both assets are under-leveraged on weeknights.

The Market Gap: Brickell residents have disposable income but limited local cultural options. They are currently exporting their nightlife dollars to Miami Beach or Wynwood.

The Solution: "Brickell Nights" captures this local demand by transforming the Sanctuary into a mid-week performing arts venue. This creates a sustainable revenue stream for the church while bringing thousands of young professionals onto the campus.

The Product: Spring 2026

Premiere Production: "ART"

We launch with a 6-week run of Yasmina Reza’s Tony-Award winning comedy. This selection is strategic:

• High Market Fit: A smart, sophisticated comedy that appeals to the Brickell demographic.
• Low Operational Friction: Requires no physical set construction (uses projection only).
• High Margin: Small cast (3 actors) ensures financial sustainability even at 40% capacity.

The Business Model (80/20 Split)

We propose a "Risk-Free Revenue Share" structure. This ensures the Church generates income from the very first ticket sold, without exposure to production costs.

*At conservative projections, this partnership generates roughly $1,200 per Wednesday night for the Church—monetizing a space that currently generates $0 mid-week.

The "Dual Bottom Line"

This partnership delivers on two critical fronts:

1. The Mission ROI: We lower the barrier to entry. 1,200 people who would never attend a Sunday service will walk through your doors, experience your hospitality, and build a positive association with First Miami.

2. The Financial ROI: We create a new, passive revenue stream that contributes to the preservation and maintenance of the historic campus, funded entirely by ticket sales from the neighborhood.